Unbranded patient campaign for Tagrisso US.
A lung cancer diagnosis can split you into competing halves—one overwhelmed with fear, the other fighting
to remain calm: Biomarker tests will help determine your next step.
Mario played an integral role throughout the development of the campaign, from early concepting through client presentation and buy-in. He helped shape the creative vision behind the unbranded initiative, which highlighted the personal story of professional golfer Jason Day’s mother and her lung cancer diagnosis.
to remain calm: Biomarker tests will help determine your next step.
Mario played an integral role throughout the development of the campaign, from early concepting through client presentation and buy-in. He helped shape the creative vision behind the unbranded initiative, which highlighted the personal story of professional golfer Jason Day’s mother and her lung cancer diagnosis.
