Unbranded campaign: Callidatas
A disease awareness campaign targeting nephrologists that exposes the real culprit in IgAN: the gut. IgAN is a rare autoimmune kidney disease with no approved treatments that leads to end-stage renal disease in over 50% of patients.
Mario played an integral role throughout the campaign development. Contributing from early concept development through final execution. His involvement included shaping the creative direction, collaborating across strategy and design teams, and ensuring consistent implementation across multichannel media tactics.
A disease awareness campaign targeting nephrologists that exposes the real culprit in IgAN: the gut. IgAN is a rare autoimmune kidney disease with no approved treatments that leads to end-stage renal disease in over 50% of patients.
Mario played an integral role throughout the campaign development. Contributing from early concept development through final execution. His involvement included shaping the creative direction, collaborating across strategy and design teams, and ensuring consistent implementation across multichannel media tactics.
