Othena: Activation campaign
What’s the most motivating reason to get vaccinated?
A hug.
In a May 2020 poll, Americans and public health experts ranked hugging someone outside your household as a risk of just under 7—on a scale of 1 to 10.  A University of Miami School of Medicine found 60% of people are feeling touch-deprived as a result of the pandemic. 57% say they will hug more after the pandemic* 

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