After winning the mayoral race in Vichuquén, Patricio Rivera began a new chapter focused on strengthening identity, unity, and civic pride across the communities. One of his first strategic decisions was to rehire Mario Art Directs to lead the creative rebranding of the Municipality of Vichuquén — transforming the municipality into a symbol of connection, inclusion, and
shared progress.
The new municipal identity is built around the idea that every district, neighborhood, and rural community plays an essential role in shaping the future of Vichuquén. Rather than centering only the urban core, the brand celebrates the diversity, culture, traditions, and voices of all nine districts equally.
shared progress.
The new municipal identity is built around the idea that every district, neighborhood, and rural community plays an essential role in shaping the future of Vichuquén. Rather than centering only the urban core, the brand celebrates the diversity, culture, traditions, and voices of all nine districts equally.