Almacenes Paris’s “Techno Spring Paris Sales” TV spot was created as a fast-paced, high-energy campaign designed to build anticipation and excitement for the brand’s upcoming seasonal sales event. Set against whimsical, visually dynamic scenes throughout Santiago, the commercial blends playful storytelling, vibrant motion, and bold product moments to capture the excitement of technology and shopping culture in a fresh, engaging way.
Mario collaborated closely with the Creative Director throughout the production process, helping shape the visual narrative and overall execution of the campaign. His role included developing detailed shot lists, coordinating casting direction, curating music selections, and overseeing the integration of motion graphics to ensure a cohesive and energetic final piece. As a personal touch, Mario also made a subtle cameo appearance within the commercial—serving as a fun hidden easter egg woven into the spot.
